How did Pet Resource Center pups get coveted all-access passes to one of the hottest bay area concerts of the year?
Easy. They provided the backstage relaxation in the Pet Resource Center Puppy Pen. PRC puppies joined alternative rock bands backstage during local radio station 97x's Next Big Thing concert to provide much-need puppy love to anyone who would join them.
Singers, drummers, guitarists, and fans alike all found themselves on the floor having playtime with the puppies as they hung out backstage.
Throughout the day, the pups rubbed elbows and paws with The 1975, The Head and the Heart, Kongos, Bishop Briggs, and many other up-and-coming bands, and spread the word about adoption from local shelters. No one could stay away from the PRC Puppy Pen for long, and by the end of the weekend the puppies found forever homes.