Unfortunately, Floridians have experienced an unprecedented number of Hurricanes over the past couple of years. Hurricanes and other natural disasters often trigger a declared state of emergency by the Governor. This declaration in turn activates Florida's "price gouging" law: a very important consumer protection law born from the devastating Hurricane Andrew disaster in August of 1992.

These disasters spark a feverish pitch of buying consumer goods and services before and after the event. Florida's price gouging law bans unconscionable prices in the rental and sale of essential commodities during the state of emergency. These commodities include, ice, water, food, gas, lumber, generators and flashlights - just to name a few. Typical services to be wary of unconscionable prices include tree removal, roof repairs, lodging, water extraction and other general dwelling repairs.

Consumers should report any vendors whose prices unreasonably exceed those ordinarily charged for comparable goods and services in the same market area both before and at the time of a declared state of emergency. If you suspect price gouging, keep your receipts and good records of your transactions. Any information or evidence you can produce to help prove your case will become very valuable to the investigation.

After the disaster is over, the incredible task of clean-up and repair begins. This is when consumers need to be particularly cautious. You should do your best to only hire businesses and contractors who are well known in the community. Obtain written estimates detailing the work to be done from more than one source. Check to make sure they have the proper licenses, insurance and permits necessary to do the work. Negotiate the costs and payment terms; warranties should be spelled out; and avoid paying too much up front. If possible, seek assistance and references from friends, family and neighbors.

If you become a victim, or witness a price gouging incident during a state of emergency, please report it to one of the hotlines established by the Attorney General's office and the Department of Agriculture and Consumer Services. The Attorney General Hotline is 1-866-966-7226, and the Consumer Services Hotline is 1-800-435-7352.

Violators of this law can face stiff financial penalties of $1,000 per violation up to $25,000 during a single 24-hour period. Those who price gouge without possessing an occupational license are subject to being charged with a 2nd degree misdemeanor.

Remember, education and preparation is the best prevention. For more information on this and other consumer topics, contact your Consumer Protection Agency at 903-3430.